La Minita

Our Services

Basic Cleaning
$25.00

Our Basic Felt Hat Cleaning brings your hat back to form without changing its character. We gently steam and brush the felt, remove lint and surface dirt, wipe and sanitize the sweatband, spot-treat minor stains, and restore the crown and brim shape. Ideal for routine maintenance between deep cleanings.

What’s included

  • Steam, brush, and lint removal

  • Light spot treatment for minor marks

  • Crown & brim re-shape/touch-up

  • Sweatband wipe/sanitizing

Basic Hat Cleaning and Shaping
$45.00

We gently steam and brush to lift dust and revive the nap, remove lint and surface soil, lightly spot-treat minor marks, and clean/sanitize the sweatband. Then we re-crease the crown and tune the brim so it sits crisp and even—restoring the original look and snap while keeping your hat’s character.

What’s included

  • Steam & brush; lint removal

  • Light spot treatment (minor sweat/water marks)

  • Sweatband wipe & sanitize

  • Crown re-crease and brim adjustment

Full hat service
$60.00

Full service restoration

We pride ourselves on restoring hats that customers thought they would throw away.

Our restoration service can include:

  • Basic Clean

  • Deep Clean

  • Color Correction

  • Texture Restoration

We’ll tailor the work to exactly what your hat needs. Whether it’s dusty from the ranch or just worn with time, we’ll bring it back to life.

Who are we?

La Minita Western Wear is a family-owned and operated shop proudly serving Watsonville and the Central Coast for over 20 years. We stock trusted brands and durable gear for construction, ag, rodeo, concerts, and everyday wear.

Learn more

Contact Us

We’re happy to help with any questions you may have!